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Neal Thornberry

Subject Matter Expert • Professor • Author

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Innovation Judo
Stop innovation killers
in their tracks!
Learn 7 secret leadership principles that guarantee
your success as an innovator against even the toughest
of organizational roadblocks and blockheads.

See what senior leaders and innovation experts are
saying about Neal Thornberry’s entertaining and groundbreaking new book.
Learn More
Read Excerpt
Buy the Book

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Neal Thornberry

Author Subtitle

Dr. Neal Thornberry is a frequent keynote speaker and guest lecturer on the topics of Innovation and entrepreneurial leadership in both private and public sector organizations.Learn More

Quote 1

Neal Thornberry has done a wonderful job describing how innovators can walk the narrow path between organizational complexity and organizational wackiness. I love the metaphor of judo to describe the successful path of innovation in large organizations.
-Dave Blakely, Director IDEO

Quote 2


Truly a fresh approach to this topic. While other authors talk about what the organization has to do to innovate, Thornberry focuses on what the individual innovator or leader of innovation has to do even if the culture of innovation is not well established.
-Tony Palmer, CEO Global Brands, Kimberly Clark

Quote 3


I have read many books on innovation but Innovation Judo is the first one that provides innovators with concrete tools to help them deal with organization roadblocks….and most importantly the principles don’t require the culture to be changed before they are employed.
-Mike Vitale, Vice Admiral USN (ret), Executive Director of Applied Research Lab, University of Hawaii


News & Events

April 12, 2014  Entrepreneur Podcast Nework:  “Innovation Judo: Disarming Roadblocks & Blockheads on the Path to Creativity”  (Listen Here)

April 22, 2014  Networked Wealth: “Innovation Judo” 

April 18, 2014  Wired: ”Innovating in the Enterprise: Sometimes You Have To Circle the Wagons”  (Read Here)

April 30, 2014  Business Week:  “How to Test Your Startup Ideas for Fluffiness” (Read Here).

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